Sneak Peek Inside TRANSACT 2025

TRANSACT 2025: SNEAK PEEK

Transaction Trends

By Electronic Transactions Association ● Dec 02, 2024

In this special edition of Transaction Trends, we’re pulling back the curtain on TRANSACT (April 2-4, Vegas).

From the inventor of PDF sharing game-changing insights, to AI revolutionizing payments, to the partnerships that could transform your business – here’s your insider look at what’s ahead.

1 Big Thing: A Conversation With Mike Pell That Might Change Your Perspective

Sometimes, the most valuable insights come from outside our industry. Mike Pell, the engineer behind PDF and early Metaverse technology, brings a fresh take on how visual thinking could transform payments. He’ll share practical insights from his experience building tools we now use daily.

Interesting wrinkle: His work on Acrobat transformed how we handle documents. Now he’s looking at similar transformative possibilities in payments.

Plus, grab a copy of Mike’s groundbreaking book, Visualizing Business, and get it signed after his session.

Real Innovation Happens in the Details

Each zone at TRANSACT tackles specific challenges that keep payments leaders up at night:

In the Idea Zone, practitioners share their unfiltered experiences with open banking and next-gen payment innovations.

Want to know how companies are actually handling cross-border payments? Or how they’re deploying those revolutionary open-source platforms everyone’s talking about? You’ll hear the real stories – roadblocks, breakthroughs, and all.

The Tech Zone gets under the hood of embedded payments. Here, ISVs demonstrate how they’re transforming customer experiences through smart API integration and platform innovations.

Plus, they’re sharing candid insights about when and where embedded technology actually makes an impact – and when it might not be the answer.

Let’s face it – balancing growth with security keeps us all awake. In the Growth Zone, industry veterans share practical strategies for scaling sales organizations and building sticky customer relationships through value-added services.

No theoretical fluff – just battle-tested approaches that work.

The AI Revolution isn’t just buzz anymore. Get honest takes on how companies are using AI for predictive fraud prevention and instant reconciliation without sacrificing the human touch in customer experience.

In the Security Zone, we cut through the noise around authentication, digital trust, and KYC compliance. From biometric advances to cybersecurity essentials, you’ll hear from teams who’ve found that sweet spot between ironclad security and smooth customer flow.

Where Partnerships Actually Happen

Most exhibit halls feel like a maze of sales pitches, but TRANSACT flips that model.

Why it matters: Creating spaces for meaningful conversations allows for genuine partnerships to form, enhancing collaboration and innovation in the payments industry.

Stay in the flow without missing a beat. TRANSACT offers private meeting rooms for deeper discussions and testing solutions, moving beyond the typical booth setup.

We’ve woven comfortable spaces throughout the show floor, complete with coffee stations and afternoon refreshments. No need to wander far when you’re in the middle of promising conversations – everything you need is right where you are.

Take a look: The exhibitor lineup includes both established players and emerging innovators tackling real payment challenges. Take a minute to check the growing exhibitor list – you might spot potential partners you didn’t expect to find.

Have Insights to Share?

If you’ve got hands-on experience and insights to share, consider speaking. The deadline is December 11th.

We’re particularly interested in real-world cases, unexpected challenges, and honest lessons learned

Get started: Apply here.

Work Hard & Play Hard

Because some of the best ideas come from informal conversations, we’ve planned several low-key networking opportunities.

It’s Vegas – but with purpose.

Celebrate the Best – With the Best

All ETA Awards are currently accepting nominations.

The deadline for nominations is January 10th, 2025, so don’t hesitate – nominate today.

Next steps

Early Bird rates are live – grab them while you can to maximize your savings (especially sweet when combined with ETA member discounts).
Take a minute to check the growing exhibitor list – you might spot potential partners you didn’t expect to find.
Nominate someone for an award.
Find out more and register here.

Pro tip: Book early for the best hotel rates at our partner properties. Vegas in spring tends to fill up fast.